• approx 5,5 hours online courses

    + approx. 1hr additional readings / pricing maturity assessment

  • Start anytime

    Flexible learning whenever you want, wherever you are

  • Certification : CPM 1 Professional

    After a successful 30' online exam you get automatically your digital certification

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Welcome - get direct access to your course here !

  • 1

    Program intro - 6'

  • 2

    Setting the scene - 52'

    • Reflections on pricing

    • The impact of pricing

    • Learning from Julia Roberts

    • What is a 'good' price ?

  • 3

    A proven path towards pricing excellence - 20'

    • The EPP Pricing Maturity Model

    • e-book : Crossing the Pricing Chasm

    • Your Pricing Maturity assessment (PMI)

  • 4

    Typical challenges on your maturity roadmap - 35'

    • Challenges on each maturity level

    • Challenges on each maturity level - continued

    • Challenges on each maturity level - continued

  • 5

    Getting started : implementing transactional control - 33'

    • Your vital margin improvement projects

  • 6

    Implementing a value strategy (short) - 8'

    • Value pricing as one of the enablers

  • 7

    Implementing pricing as a system (short) - 5'

    • Towards algorithm pricing

  • 8

    The 31 most used price plans - 30'

    • The 31 most used price plans : examples

    • The 31 most used price plans : examples - continued

    • The 31 most used price plans : examples - continued

  • 9

    The 11 most used price setting techniques - 24'

    • The 11 most used price setting techniques - examples

    • The 11 most used price setting techniques - examples

  • 10

    Value Based Pricing - 18 '

    • The enablers

    • The process of VBP

  • 11

    The pricing research toolbox - 35'

  • 12

    Economic Value Calculation - 8'

    • EVC : the process

  • 13

    Behavorial Pricing - 27'

    • Behavorial Pricing - fact based insights

    • Behavorial Pricing - fact based insights - continued

    • Behavorial Pricing - fact based insights - continued

  • 14

    Reflections and action plan - 5'

    • Your action grid

  • 15

    CPM 1 exam

    • CPM 1 Professional - online exam

  • 16

    Evaluation

    • Your evaluation of the training “Strategies & Tactics of Pricing” CPM 1 Professional

Course curriculum

  • Behavorial pricing : research findings

You will walk away with

  • The ability to evaluate your organisational pricing maturity

  • Actionable insights how to improve your organisational pricing maturity and to define the right priorities for your next 12 months roadmap

  • Solid insights in the most frequently used price plans and price stetting techniques

  • The know-how and know-what using the right pricing research tools to set a value based price

  • Concrete tools and actions to install your vital margin improvement projects

  • Your Certified Pricing Manager - Level 1 - certification. Ready to make your next step.