About the Program

This program is designed for professionals who want to harness the power of Artificial Intelligence to make faster, smarter, and more informed pricing decisions. AI is reshaping how pricing teams analyse data, compare scenarios, communicate strategy - and those who understand how to work with it gain a true competitive advantage.

Key Topics Covered:
🤖 Capabilities of today’s leading LLMs
🛠️ How to choose the right AI tool (ChatGPT, Claude, Gemini…)
⚙️ Smart prompting practices & avoiding common AI pitfalls
📊 Using AI for analysis, summarization & communication
🧩 AI in pricing, market access & negotiation through real use cases

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Learning Objectives

By the end of this program, you will be able to:

🔸 Identify high-impact AI and LLM applications in pricing and market access
🔸 Compare leading LLMs (ChatGPT, Claude, Gemini…) and choose the right tool for each task
🔸 Use smart prompting techniques and avoid common AI pitfalls
🔸 Apply AI to daily pricing work, including analysis, summarization, and strategic communication
🔸 Leverage AI-driven platforms and real case examples to improve pricing decisions and performance

Key Outcomes

⚡ Work smarter and faster by automating repetitive pricing tasks with AI.
📊 Enhance decision quality through AI-supported insights and scenario evaluation.
🧠 Strengthen communication with clearer, AI-enhanced pricing narratives.
🛠️ Select the best AI tools by understanding each model’s strengths
🚀 Stay ahead of change with next-gen AI trends like Agentic AI and GPT-5.

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What’s Included

  • 1-year access to all modules
  • Real case studies across industries
  • Practical exercises to apply AI to pricing work
  • Downloadable resources for ongoing use

Learning Experience

  • Self-paced platform accessible anytime
  • Structured learning journey
  • AI tool demos (LLMs, Conversity, Navlin Chat)
  • No technical setup required
Important Note About Course Content:
The field of artificial intelligence is evolving at an unprecedented pace, with new models, tools, and capabilities emerging regularly. While this course may reference specific AI technologies, platforms, or large language models (LLMs), our primary focus extends beyond these rapidly changing elements. This course is designed to equip you with timeless skills in understanding AI applications in pricing strategy, effective prompt engineering, and identifying opportunities for competitive advantage. The methodologies, frameworks, and approaches you'll learn are intended to remain valuable even as specific technologies evolve. We believe that mastering how to think about and leverage AI is more enduring than memorizing the features of today's tools, which may be outdated tomorrow.

Course curriculum

    1. Introduction

      FREE PREVIEW

    1. LLMs - What they are & How they work

    2. AI - Real World Applications

    3. AI - Evolution & Future

    4. DOs & DON'Ts

    5. LLMs Evaluation Techniques

    6. Business Use Cases

    1. Relevant LLMs and Tools

    1. What they are & Advantages

    2. How they work

    3. Maturity levels

    4. Challenges & Risks

    5. GPT-5 Features & Performance

    6. Real-World Applications

    7. The Future of Agentic AI & GPT-5

    1. Setting LLMs for Success

    2. Ease your daily work with LLMs

    3. LLMs Personalization Guide

    1. Meet Conversity

    2. BONUS: Short demo negotiation video

    3. Meet Navlin

About this course

  • 33 lessons
  • 5 hours
  • Downloadable Guides
  • Bonus Content & Quizzes

In Collaboration with PharmSight

Head of Europe | PharmSight Gianclaudio Floria

Gianclaudio is Head of Europe at PharmSight, bringing over 20 years of expertise in Pricing Strategy, Execution, and Governance. With a distinguished career at leading firms including Amgen, BMS, Gilead, and Alexion, he is also a published author, sought-after conference speaker, and recognized Microsoft MVP for Excel.

Analytics Director | PharmSight Chirag Maheshwari

Chirag is an Analytics Director with over 15 years of experience in Strategic Analytics & Insight, Pricing & Data Management, and RWE. He has implemented multiple Centers of Excellence across various organizations and pricing functions, enabling improved decision-making and significant efficiency gains.

Comms Specialist | PharmSight Rachit Syag

Rachit is a Comms Specialist at PharmSight with over 4 years of experience in communications and UX/UI design. His career spans industries like financial services, market intelligence, and media. He is a published author with expertise in driving brand promotion strategies and crafting intuitive user experiences for AI-powered applications.

Data Science Manager | PharmSight Sourabh Chandel

Sourabh is a Data Science Manager with over 8 years of experience in Data Science and architecting AI/ML-driven solutions. His prior roles include positions at IQVIA, DataZymes, and Genpact. He leads GenAI initiatives, including RAG models and LLM fine-tuning, alongside solutions for patient propensity models and segmentations.

Frequently Asked Questions

  • How long do I have access to the course?

    You will have 12 months of access to the course materials, giving you the flexibility to learn at your own pace and revisit the content whenever you need.

  • How does the online format work?

    - 100% online, self-paced, you learn at your own rhythm.
    - 12 months of full access to all modules and materials.
    - Mix of video lectures, case studies, readings, quizzes, and practical templates.
    - Continuous support from the EPP eLearning team.

  • Do I receive a certificate?

    Yes. Upon completion of the program, you will receive an official EPP certificate, recognized internationally, that you can share on LinkedIn and add to your professional profile.

  • What support do I get during the program?

    Our eLearning team is available throughout your learning journey to provide technical support, guidance, and direct contact with trainers if needed.

  • What are the technical requirements?

    You only need a stable internet connection and a device (computer, tablet, or smartphone). The platform is browser-based and does not require additional software.

  • Are the materials downloadable?

    Yes. When applicable, you will have access to presentations, tools, and other resources used during the program. These remain available to revisit throughout your access period.

  • Who are the trainers?

    Our programs are designed and delivered by leading industry experts with extensive hands-on experience in the topics handled.

  • Can I interact with the trainers?

    Yes. In addition to the self-paced modules, we offer the possibility to book a Q&A session with the trainers, where you can clarify questions and discuss applications of the concepts in practice.

  • Can I enroll anytime?

    Yes. Enrollment is open year-round, and you can start whenever it suits you best.

Do you have questions?
Contact us to learn more about our program
and clarify any questions you may have.

Contact Our Team