Why Get Certified?
The CPM B2B Certified Online Program is designed to equip professionals with the essential skills to master strategic pricing, optimize revenue management, and drive profitability in B2B markets. This certification validates your expertise and helps you implement best-in-class pricing processes.
🔹 Designed for B2B professionals to enhance pricing expertise
🔹 Learn to implement data-driven pricing strategies
🔹 Gain practical skills to optimize profitability
🔹 Earn a globally recognized certification
What You’ll Gain
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A Step-by-Step Learning Experience
The CPM B2B Online Program is just the beginning of your structured learning path. Upon completing the modules, you’ll be fully prepared to align your knowledge with real-world applications and develop the expertise needed to drive pricing excellence.
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Coming soon!
Meet Your Expert Trainers
Diana Coelho
With 15 years of experience in Commercial Excellence consulting, Diana specializes in Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment, and Commercial Analytics. She has worked as both an in-house consultant for manufacturing companies and a leading consulting firm, managing large-scale pricing transformations and optimizing B2B pricing processes.
Diana has led teams of up to 16 people across multiple countries, with expertise in facilitating workshops, managing pricing operations, and driving cross-functional projects for margin improvement. Her hands-on approach ensures that CPM participants can immediately apply their learning to real-world business challenges.
Ian Tidswell
Dr. Ian Tidswell has over 20 years of experience in B2B pricing, working across startups, multinational enterprises, and consulting firms. As a former McKinsey consultant, he has led pricing transformations at Vendavo, Medtronic, and Syngenta. Today, Ian trains, advises, and coaches some of the world’s most innovative companies, helping them design pricing architectures that align with their commercial goals.
He has been a trainer for EPP for the past years, contributing to programs such as CPM2 & 3, Channel Pricing, and MedTech. Based in Basel, Switzerland, Ian is passionate about networking, knowledge exchange, and helping professionals confidently shape their pricing strategies.
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