About the Certification

Why Get Certified?

The CPM B2B Certified Online Program is designed to equip professionals with the essential skills to master strategic pricing, optimize revenue management, and drive profitability in B2B markets. This certification validates your expertise and helps you implement best-in-class pricing processes.

🔸 Designed for B2B professionals to enhance pricing expertise
🔸 Learn to implement data-driven pricing strategies
🔸 Gain practical skills to optimize profitability
🔸 Earn a globally recognized certification

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Pricing Options

For group purchases or discount inquiries, please contact us at [email protected]

*After signing up, you'll be contacted by your personal learning manager. Together, we'll select the electives and explore your full learning path.

Your Journey!

A Step-by-Step Learning Experience

The CPM B2B Online Program is just the beginning of your structured learning path. Upon completing the modules, you’ll be fully prepared to align your knowledge with real-world applications and develop the expertise needed to drive pricing excellence.

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Learning Package

What Benefits are Included?

🔸 1 year of full access to all program materials, including updates and bonus content
🔸 Access to presentations, real business examples, and case studies
🔸 Official EPP certification upon successful program completion
🔸 1 year of EPP Prime subscription with webinars, expert articles, templates, tools, and a lot more
🔸 Access to 2 electives from our pricing portfolio
🔸 Personalized guidance from your dedicated Learning Advisor

Learning Objectives

What You’ll Gain

📊 Develop a Strategic Pricing Mindset – Align pricing strategies with business objectives for sustainable growth and competitiveness.
💡 Master Value-Based Pricing – Set optimal prices using customer insights, market dynamics, and perceived value.
📈 Enhance Pricing Execution – Implement discount policies, ensure compliance, and strengthen pricing governance.
🔍 Leverage Pricing Analytics – Detect margin leakages, assess pricing performance, and apply data-driven optimizations.
🏆 Earn a Recognized Certification – Validate your expertise with an industry-recognized credential to boost your career.

Course Curriculum

    1. Introduction

      FREE PREVIEW

    1. Your Pricing Excellence Roadmap

    2. 1.1 Your pricing excellence roadmap

    3. 1.2 The EPP Pricing Maturity Model

    4. 1.3 What needs to be done to get to Level 2

    5. 1.4 6 essential reports

    6. 1.5 Master Level 2

    7. Crossing The Pricing Chasm_eBook

    8. Wrap-up

    9. Checkpoint

    1. Linking Pricing to Commercial Strategy

    2. 2.1 Introduction to Pricing Strategy

    3. 2.2 Pricing Fundamentals & Pricing Games

    4. 2.3 Monetization Strategies

    5. Wrap-up

    6. Checkpoint

    1. Product & Services Pricing

    2. 3.1 Understanding Price Architecture

    3. 3.2 Price Setting

    4. 3.3 Price Segmentation

    5. Wrap-up

    6. Checkpoint

    1. Channel Pricing - building an effective discount policy

    2. 4.1 Channel Pricing overview

    3. 4.2 Segmentation overview

    4. 4.3 Commercial Policy Structure, Design & Review

    5. 4.4 Commercial Policy Tactics

    6. 4.5 Bundling

    7. Wrap-up

    8. Checkpoint

    1. Price Guidance & Execution

    2. 5.1 Setting a Pricing Strategy

    3. 5.2 Exceptions Management

    4. 5.3 Increase Prices

    5. 5.4 Behavioral Pricing

    6. Wrap-up

    7. Checkpoint

About this Program

  • aprox. 8 hours of content
  • practical exercises
  • online exam to get certified

Earn Your Official Certification

Get Recognized for your Pricing Expertise!

After completing the CPM B2B Online Program and passing the final exam, you’ll receive an official digital certificate and CPM B2B badge from EPP Pricing Platform.
This certification validates your pricing skills and showcases your commitment to professional excellence - a powerful asset for your career and credibility in the industry!

Take the Next Step in Your Pricing Career
Download the CPM B2B Online Brochure to explore the full curriculum, learning journey, and other benefits.

Download Program Details!

  • Video Content

    Engaging instructor-led presentations
    Real-world case studies
    Expert interviews and insight

  • Interactive Elements

    Practical exercises
    Knowledge check questions
    Self-assessment tools

  • Downloadable Resources

    Templates and frameworks
    Implementation guides
    Reference materials

Subject Matter Experts

Meet Your Expert Trainers

Founder & Lead Consultant at HOLDEE GmbH Diana Coelho

With 15 years of experience in Commercial Excellence consulting, Diana specializes in Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment, and Commercial Analytics. She has worked as both an in-house consultant for manufacturing companies and a leading consulting firm, managing large-scale pricing transformations and optimizing B2B pricing processes.
Diana has led teams of up to 16 people across multiple countries, with expertise in facilitating workshops, managing pricing operations, and driving cross-functional projects for margin improvement. Her hands-on approach ensures that CPM participants can immediately apply their learning to real-world business challenges.

Experienced Independent Consultant | Co-Founder, Ideal Price Ian Tidswell

Dr. Ian Tidswell has over 20 years of experience in B2B pricing, working across startups, multinational enterprises, and consulting firms. As a former McKinsey consultant, he has led pricing transformations at Vendavo, Medtronic, and Syngenta. Today, Ian trains, advises, and coaches some of the world’s most innovative companies, helping them design pricing architectures that align with their commercial goals.
He has been a trainer for EPP for the past years, contributing to programs such as CPM2 & 3, Channel Pricing, and MedTech. Based in Basel, Switzerland, Ian is passionate about networking, knowledge exchange, and helping professionals confidently shape their pricing strategies.

Got questions about the program? We’re here to help!

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Thank You

If you have any questions or need further information, feel free to reach out to us directly at [email protected]