In today's dynamic market, understanding how customers perceive value and setting the right price can make all the difference. This course provides you with proven methodologies and tools to build a strategic approach to pricing.
By enrolling in this program, you will:
💡 Discover how to segment customers based on their willingness to pay.
📊 Learn techniques to measure price elasticity and adjust pricing accordingly.
⚖️ Understand how competitors position their prices and how to respond effectively.
🌍 Explore real-world pricing models used by leading companies.
By the end of this program, you will be able to:
🔸 Master value-based pricing fundamentals and align pricing with customer perception.
Great pricing starts long before the final number.
In this course, you’ll uncover the full pricing journey: from creating customer value, to segmenting offers, setting structures, and defining price policies.
💡 Explore the Strategic Pricing Pyramid and learn how each layer builds a smarter, more profitable pricing strategy!
Basic Considerations on Pricing
CHECKPOINT 1
Pricing Segmentation
CHECKPOINT 2
Understanding Price/ Value and Value Drivers
CHECKPOINT 3
Measuring Price Elasticity
CHECKPOINT 4
Tools in the Competitive Context
CHECKPOINT 5
Gain practical, research-driven skills to design and implement value-based pricing strategies that align with customer perceptions and market dynamics.
Danilo is one of the world’s leading advisors and thought leader in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations. He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds.
Dan has also written 20 books including The Pricing Model Revolution (Wiley, 2022), an international best seller translated in several languages. He also acts as keynote speaker at conferences, events, associations, and at leading universities. Additionally, he supports several CEOs of leading companies as personal topline coach.
Why Enroll?
Who is it for?
You will have 12 months of access to the course materials, giving you the flexibility to learn at your own pace and revisit the content whenever you need.
- 100% online, self-paced, you learn at your own rhythm.
- 12 months of full access to all modules and materials.
- Mix of video lectures, case studies, readings, quizzes, and practical templates.
- Continuous support from the EPP eLearning team.
Yes. Upon completion of the program, you will receive an official EPP certificate, recognized internationally, that you can share on LinkedIn and add to your professional profile.
Our eLearning team is available throughout your learning journey to provide technical support, guidance, and direct contact with trainers if needed.
You only need a stable internet connection and a device (computer, tablet, or smartphone). The platform is browser-based and does not require additional software.
Yes. When applicable, you will have access to presentations, tools, and other resources used during the program. These remain available to revisit throughout your access period.
Our programs are designed and delivered by leading industry experts with extensive hands-on experience in pricing, revenue growth, and commercial excellence.
Yes. In addition to the self-paced modules, we offer the possibility to book a Q&A session with the trainers, where you can clarify questions and discuss applications of the concepts in practice.
Yes. Enrollment is open year-round, and you can start whenever it suits you best.
