Course curriculum

    1. About the CPM 2 Program

    1. Your Pricing Maturity Assessment

    2. E-book : Crossing the Pricing Chasm - a proven roadmap to increase organisational pricing maturity

    3. The Hidden Power of Pricing: How B2B Companies Can Unlock Profit Pricing (Optional)

    4. 3rd Global Pricing Maturity Study

    1. SESSION 1 : KICK OFF THE PROGRAM

    2. SESSION 2 : THE EPP PRICING MATURITY ROADMAP - INTRO

    3. After Action! CPM Project Charter

    4. Slides of Session 2 and Profit Impact Calculator

    1. SESSION 3: Introducing the 7 essential margin improvement projects

    2. SESSION 4 : Price Analytics

    3. Slides of Sessions 3 and 4 + The Coffee Case

    4. Day 2: After Action: Home work

    1. SESSION 5 : Margin leakage control

    2. SESSION 6 : Setting price targets

    3. After Action: Home work

    4. Slides Day 3

    1. SESSION 7 : Discount & surcharge policy

    2. SESSION 8 : Discount and surcharge policies

    3. After Action!

    4. Slides for day 4

About this course

  • Free
  • 30 lessons
  • 0 hours of video content