Course curriculum

    1. About the CPM Pharma Program

    1. Your Pricing Maturity Assessment

    2. E-book : Crossing the Pricing Chasm - a proven roadmap to increase organisational pricing maturity

    1. CPM Pharma: SESSION 1 : KICK OFF THE PROGRAM - Intro

    2. SESSION 2 : The high impact of pricing for Pharma

    3. Slides of CPM Pharma Day 1

    4. After Action! CPM Project Charter

    1. SESSION 3 : Role of pricing (and market access) in the development and launch process

    2. SESSION 4 : Value based Pricing and Innovative Pricing

    3. Slides

    1. Pre work Session P&R systems and develop a regional pricing strategy

    2. SESSION 5 : P&R systems and develop a regional pricing strategy for EU market

    3. SESSION 6 : P&R systems and develop a regional pricing strategy for USA market

    4. Slides of Day 3

    1. SESSION 7 : Contracting and net pricing approaches

    2. Pre reading Value Communication

    3. SESSION 8 : Value Communication

    4. Slides and excel of Day 4

About this course

  • Free
  • 28 lessons
  • 0 hours of video content