Course Content

Exploring Servitization: Key Concepts, Models, and Real-World Applications for Modern Business Transformation

  • What Is Servitization? Theories and Concepts

  • Why Is Servitization Important?

  • Challenges in Servitization Implementation

  • Outcome-Based Pricing Models

  • Data Management and Billing Systems

Video

Course Curriculum

  • 1

    Introduction

  • 2

    What is Servitization?

  • 3

    Servitization Theories and Concepts

    • Theories and Concepts

    • Theoretical Landscape

    • Checkpoint 2

  • 4

    Why is Servitization Important?

    • The Importance of Servitization

    • Checkpoint 3
  • 5

    Challenges in Servitization Implementation

    • Key Elements for Transition

    • Challenges and How to Overcome Them

    • Checkpoint 4
  • 6

    Outcome-Based Pricing Models

    • Outcome-Based Pricing Models

    • Metrics

    • Checkpoint 5
  • 7

    Data Management and Billing Systems

    • Data Management and Billing Systems

    • Example

    • Checkpoint 6
  • 8

    Examples

    • Examples
  • 9

    Summary

    • Summary
  • 10

    Final Assessment

    • FINAL ASSESSMENT

Topic Matter Expert

Senior Director Global Services Pricing

Marcel Körner

Marcel Körner is a seasoned global pricing expert with a diverse background in IT, online services, operations, and customer-facing roles. He has extensive international experience, having led teams across various countries and cultures. Marcel is known for building diverse, inclusive departments from the ground up and enhancing team performance. His expertise spans pricing, merchandising, web marketing, and operations. A regular speaker at pricing conferences, Marcel brings valuable insights from his work in global functions and complex business environments.

Why Enroll?

  • Discover new ways to capture market value; 
  • Understand the challenges and solutions in transitioning to a service-oriented model; 
  • Develop effective pricing strategies.


Who is it for?

  • Product and Service Managers looking to transform their business models; 
  • Pricing Professionals searching for innovative pricing strategies; 
  • Finance Professionals and Business Analysts eager to expand their knowledge on service innovation. 


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