About the Program

As businesses shift from product-based models to service-oriented solutions, servitization pricing becomes a key strategy for long-term growth.

This training will provide a comprehensive overview, including:

🌐 What is Servitization? Explore the core theories and concepts behind servitization and its impact on business models.
📈Why Servitization Matters: Understand the importance of servitization in driving customer loyalty and sustainable business success.
⚠️Challenges in Servitization Implementation: Learn about the common obstacles businesses face when adopting servitization and how to overcome them effectively.
💡 Outcome-Based Pricing Models: Discover how to implement pricing strategies that focus on customer outcomes, aligning value with success rather than just the product or service.

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Course Curriculum

Exploring Servitization: Key Concepts, Models, and Real-World Applications for Modern Business Transformation

  • 1

    Introduction

  • 2

    What is Servitization?

    • Timeline and Evolution

    • Fundamental Concept of Servitization

    • Checkpoint 1
  • 3

    Servitization Theories and Concepts

    • Theories and Concepts

    • Theoretical Landscape

    • Checkpoint 2

  • 4

    Why is Servitization Important?

    • The Importance of Servitization

    • Checkpoint 3
  • 5

    Challenges in Servitization Implementation

    • Key Elements for Transition

    • Challenges and How to Overcome Them

    • Checkpoint 4
  • 6

    Outcome-Based Pricing Models

    • Outcome-Based Pricing Models

    • Metrics

    • Checkpoint 5
  • 7

    Data Management and Billing Systems

    • Data Management and Billing Systems

    • Example

    • Checkpoint 6
  • 8

    Examples

    • Examples
  • 9

    Summary

    • Summary
  • 10

    Final Assessment

    • FINAL ASSESSMENT

Subject Matter Expert

Senior Director Global Services Pricing

Marcel Körner

Marcel Körner is a seasoned global pricing expert with a diverse background in IT, online services, operations, and customer-facing roles. He has extensive international experience, having led teams across various countries and cultures.
Marcel is known for building diverse, inclusive departments from the ground up and enhancing team performance. His expertise spans pricing, merchandising, web marketing, and operations. A regular speaker at pricing conferences, Marcel brings valuable insights from his work in global functions and complex business environments.

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Why Enroll?

  • Discover new ways to capture market value; 
  • Understand the challenges and solutions in transitioning to a service-oriented model; 
  • Develop effective pricing strategies.


Who is it for?

  • Product and Service Managers looking to transform their business models; 
  • Pricing Professionals searching for innovative pricing strategies; 
  • Finance Professionals and Business Analysts eager to expand their knowledge on service innovation. 


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