About the Program

As businesses shift from product-based models to service-oriented solutions, servitization pricing becomes a key strategy for long-term growth.

This training will provide a comprehensive overview, including:

🌐 What is Servitization? Explore the core theories and concepts behind servitization and its impact on business models.
📈Why Servitization Matters: Understand the importance of servitization in driving customer loyalty and sustainable business success.
⚠️Challenges in Servitization Implementation: Learn about the common obstacles businesses face when adopting servitization and how to overcome them effectively.
💡 Outcome-Based Pricing Models: Discover how to implement pricing strategies that focus on customer outcomes, aligning value with success rather than just the product or service.

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Video

Course Curriculum

Exploring Servitization: Key Concepts, Models, and Real-World Applications for Modern Business Transformation

    1. Introduction

      FREE PREVIEW

    1. Timeline and Evolution

    2. Fundamental Concept of Servitization

    3. Checkpoint 1

    1. Theories and Concepts

    2. Theoretical Landscape

    3. Checkpoint 2

    1. The Importance of Servitization

    2. Checkpoint 3

    1. Key Elements for Transition

    2. Challenges and How to Overcome Them

    3. Checkpoint 4

    1. Outcome-Based Pricing Models

    2. Metrics

    3. Checkpoint 5

About this course

  • €450,00
  • 21 lessons

Subject Matter Expert

Senior Director Global Services Pricing Marcel Körner

Marcel Körner is a seasoned global pricing expert with a diverse background in IT, online services, operations, and customer-facing roles. He has extensive international experience, having led teams across various countries and cultures.
Marcel is known for building diverse, inclusive departments from the ground up and enhancing team performance. His expertise spans pricing, merchandising, web marketing, and operations. A regular speaker at pricing conferences, Marcel brings valuable insights from his work in global functions and complex business environments.

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Explore all course details and unlock the secrets to successful servitization pricing.

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Why Enroll?

  • Discover new ways to capture market value; 
  • Understand the challenges and solutions in transitioning to a service-oriented model; 
  • Develop effective pricing strategies.


Who is it for?

  • Product and Service Managers looking to transform their business models; 
  • Pricing Professionals searching for innovative pricing strategies; 
  • Finance Professionals and Business Analysts eager to expand their knowledge on service innovation. 


Need Assistance? Reach out to us with your questions, and we'll clarify all your doubts.

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Frequently Asked Questions

  • How long do I have access to the course?

    You will have 12 months of access to the course materials, giving you the flexibility to learn at your own pace and revisit the content whenever you need.

  • How does the online format work?

    - 100% online, self-paced, you learn at your own rhythm.
    - 12 months of full access to all modules and materials.
    - Mix of video lectures, case studies, readings, quizzes, and practical templates.
    - Continuous support from the EPP eLearning team.

  • Do I receive a certificate?

    Yes. Upon completion of the program, you will receive an official EPP certificate, recognized internationally, that you can share on LinkedIn and add to your professional profile.

  • What support do I get during the program?

    Our eLearning team is available throughout your learning journey to provide technical support, guidance, and direct contact with trainers if needed.

  • What are the technical requirements?

    You only need a stable internet connection and a device (computer, tablet, or smartphone). The platform is browser-based and does not require additional software.

  • Are the materials downloadable?

    Yes. When applicable, you will have access to presentations, tools, and other resources used during the program. These remain available to revisit throughout your access period.

  • Who are the trainers?

    Our programs are designed and delivered by leading industry experts with extensive hands-on experience in pricing, revenue growth, and commercial excellence.

  • Can I interact with the trainers?

    Yes. In addition to the self-paced modules, we offer the possibility to book a Q&A session with the trainers, where you can clarify questions and discuss applications of the concepts in practice.

  • Can I enroll anytime?

    Yes. Enrollment is open year-round, and you can start whenever it suits you best.