About the Program

Designed for professionals looking to enhance their pricing expertise, this self-paced program provides flexible, high-impact learning to help you drive margin improvement, pricing excellence, and strategic decision-making.

Through real-world case studies and expert insights, you will:
📊 Assess your pricing maturity and define a roadmap for improvement
🎯 Master value-based pricing, segmentation, and elasticity to optimize revenue
📜 Implement structured pricing policies that align with business goals
📈 Leverage data and analytics for smarter, market-driven pricing decisions
💰 Optimize discounts, rebates, and incentives using the price waterfall

Take control of your pricing knowledge - learn anytime, anywhere, and build the skills to transform your organization’s pricing approach!

  • Flexible Learning

    Access course materials anytime, at your own pace, fitting seamlessly into your schedule

  • Expert Insights

    Learn directly from top industry leaders with years of experience in pricing and RGM

  • Immediate Impact

    Gain actionable tools and strategies to improve your organization's pricing effectiveness

Get started!

    1. Introduction

    1. Reflections on pricing

    2. The impact of pricing

    3. Learning from Julia Roberts

    4. What is a 'good' price ?

    1. The EPP Pricing Maturity Model

    2. e-book : Crossing the Pricing Chasm

    3. Your Pricing Maturity assessment (PMI)

    1. Challenges on each maturity level

    2. Challenges on each maturity level - continued

    3. Challenges on each maturity level - continued

    1. Your vital margin improvement projects

    1. Value pricing as one of the enablers

About this course

  • €1.195,00
  • 30 lessons

By the end of this course, you'll gain the confidence and capabilities to lead value-driven pricing strategies

  • The ability to evaluate your organisational pricing maturity

  • Actionable insights how to improve your organisational pricing maturity and to define the right priorities for your next 12 months roadmap

  • Solid insights in the most frequently used price plans and price setting techniques

  • The know-how and know-what using the right pricing research tools to set a value based price

  • Concrete tools and actions to install your vital margin improvement projects

Meet your Instructor!

EPP Chair Pol Vanaerde

Pol has a successful market strategy track record. He was responsible for the European launch of Alpro Soyfoods and was elected as marketer of the year in Belgium. Later he joined McBride PLC (private label detergents & cosmetics) as European Marketing Manager and Conoco-Philips as New Business Manager. Pricing was always one of his key responsibilities.
He is the initiator and president of the EPP and is responsible for the vision development and daily management. Furthermore, Pol is an experienced consultant and guest lecturer at several international universities and has a track record of a large portfolio of in-companies (product management, market strategy, and price management) in different industries worldwide.

Need Assistance?

Reach out to us with your questions, and we'll clarify all your doubts.

Talk to the team!