About the Program

Designed for professionals looking to enhance their pricing expertise, this self-paced program provides flexible, high-impact learning to help you drive margin improvement, pricing excellence, and strategic decision-making.

Through real-world case studies and expert insights, you will:
📊 Assess your pricing maturity and define a roadmap for improvement
🎯 Master value-based pricing, segmentation, and elasticity to optimize revenue
📜 Implement structured pricing policies that align with business goals
📈 Leverage data and analytics for smarter, market-driven pricing decisions
💰 Optimize discounts, rebates, and incentives using the price waterfall

Take control of your pricing knowledge—learn anytime, anywhere, and build the skills to transform your organization’s pricing approach!

  • FLEXIBLE LEARNING
    Access course materials anytime, at your own pace, fitting seamlessly into your schedule

  • EXPERT INSIGHTS
    Learn directly from top industry leaders with years of experience in pricing and RGM.

  • IMMEDIATE IMPACT
    Gain actionable tools and strategies to improve your organization's pricing effectiveness.

Get started!

Welcome - Get direct access to your course here:

  • 1

    Program intro - 5'

    • Introduction
  • 2

    Setting the scene - 52'

    • Reflections on pricing

    • The impact of pricing

    • Learning from Julia Roberts

    • What is a 'good' price ?
  • 3

    A proven path towards pricing excellence - 20'

    • The EPP Pricing Maturity Model

    • e-book : Crossing the Pricing Chasm

    • Your Pricing Maturity assessment (PMI)
  • 4

    Typical challenges on your maturity roadmap - 35'

    • Challenges on each maturity level

    • Challenges on each maturity level - continued

    • Challenges on each maturity level - continued
  • 5

    Getting started : implementing transactional control - 33'

    • Your vital margin improvement projects
  • 6

    Implementing a value strategy (short) - 8'

    • Value pricing as one of the enablers
  • 7

    Implementing pricing as a system (short) - 5'

    • Towards algorithm pricing
  • 8

    The 31 most used price plans - 30'

    • The 31 most used price plans : examples

    • The 31 most used price plans : examples - continued

    • The 31 most used price plans : examples - continued
  • 9

    The 11 most used price setting techniques - 24'

    • The 11 most used price setting techniques - examples

    • The 11 most used price setting techniques - examples
  • 10

    Value Based Pricing - 18 '

    • The enablers

    • The process of VBP
  • 11

    The pricing research toolbox - 35'

  • 12

    Economic Value Calculation - 8'

    • EVC : the process

  • 13

    Behavorial Pricing - 27'

    • Behavorial Pricing - fact based insights

    • Behavorial Pricing - fact based insights - continued

    • Behavorial Pricing - fact based insights - continued
  • 14

    Reflections and action plan - 5'

    • Your action grid

You will walk away with

  • The ability to evaluate your organisational pricing maturity

  • Actionable insights how to improve your organisational pricing maturity and to define the right priorities for your next 12 months roadmap

  • Solid insights in the most frequently used price plans and price setting techniques

  • The know-how and know-what using the right pricing research tools to set a value based price

  • Concrete tools and actions to install your vital margin improvement projects

Need Assistance?

Reach out to us with your questions, and we'll clarify all your doubts.

Reach Out Now!