About the Program

Maximize the effectiveness of your trade promotions with this online program. Learn how to transition from Trade Promotion Management (TPM) to Trade Promotion Optimization (TPO) using data-driven strategies, advanced analytics, and AI-powered solutions.

Key Topics Covered:
 ✅ TPO vs. TPM – Understanding differences, benefits, and synergy.
📊 Promo Plan Optimization – From consulting-led strategies to full automation.
📋 Project Readiness Assessment – Evaluating data, team, and organizational fit.
🚀 Steps for Successful TPO Implementation – Scoping, data collection, testing, and execution.
🔄 Change Management & Adoption – Ensuring long-term success and team alignment.
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Learning Objectives

In today’s competitive market, professionals across trade marketing, sales, finance, and analytics need to optimize promotional investments to drive business growth. This program is designed for those looking to enhance their decision-making through data-driven insights, AI-powered solutions, and structured project execution.

By completing this course, you will:
🔸 Understand TPO’s role – How it complements Trade Promotion Management (TPM) and Revenue Growth Management (RGM).
🔸 Optimize promotional planning – Explore different approaches, from consulting-led strategies to full automation.
🔸 Assess project readiness – Evaluate your organization’s data, team structure, and sponsorship.
🔸 Master TPO implementation – Learn key steps like scoping, data collection, testing, and execution.
🔸 Drive adoption & change management – Ensure long-term success with effective stakeholder engagement.

Course Curriculum

    1. Introduction

    1. From Consulting to Fully Tech Automation

    1. How Ready are You to Launch a TPO Project?

    1. Project Preparation & Checklist

    1. Wrap-up

About this course

  • 1.5 hours of content
  • self-assessment

Subject Matter Expert

Managing Partner | TPO-Partners Julien Guyonnet

Julien Guyonnet is the Managing Partner at TPo-Partners, focusing on sales technology projects in the consumer packaged goods sector. With previous leadership roles at Kantar XTEL and Orangina Suntory France, he has extensive experience in revenue growth management, demand planning, and CRM.
Julien began his career in SAP consulting and holds a Master’s degree in Engineering, along with further education in leadership and business management from top institutions. Fluent in English and with basic German skills, he is known for his expertise in digital transformation and strategy consulting.

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Why Enroll?

  • Comprehensive Coverage: Gain a holistic understanding of trade promotion strategies and how to move from traditional TPM to AI-powered TPO solutions.
  • Practical Insights: Learn from real-world case studies, hands-on exercises, and an interactive serious game.
  • Expert-Led Training: Benefit from industry expertise in analytics, project management, and change implementation.
  • Future-Ready Skills: Stay ahead in the evolving landscape of trade promotion, leveraging AI and advanced analytics for better decision-making.


Who is it for?

This course is tailored for professionals leading or managing TPO projects, focusing on the strategic setup, coordination, and implementation of Trade Promotion Optimization initiatives. Ideal participants include:

  • Project managers and implementation leads responsible for driving TPO projects from planning to execution.
  • Revenue growth and trade marketing managers involved in shaping and overseeing promotion strategies.
  • Commercial and sales leaders guiding trade investment decisions within TPO frameworks.
  • Business stakeholders aiming to align teams and processes for successful TPO project delivery.


Do you have questions?
Contact us to learn more about this program and clarify any questions you may have.

Talk to the team!

Frequently Asked Questions

  • How long do I have access to the course?

    You will have 12 months of access to the course materials, giving you the flexibility to learn at your own pace and revisit the content whenever you need.

  • How does the online format work?

    - 100% online, self-paced, you learn at your own rhythm.
    - 12 months of full access to all modules and materials.
    - Mix of video lectures, case studies, readings, quizzes, and practical templates.
    - Continuous support from the EPP eLearning team.

  • Do I receive a certificate?

    Yes. Upon completion of the program, you will receive an official EPP certificate, recognized internationally, that you can share on LinkedIn and add to your professional profile.

  • What support do I get during the program?

    Our eLearning team is available throughout your learning journey to provide technical support, guidance, and direct contact with trainers if needed.

  • What are the technical requirements?

    You only need a stable internet connection and a device (computer, tablet, or smartphone). The platform is browser-based and does not require additional software.

  • Are the materials downloadable?

    Yes. When applicable, you will have access to presentations, tools, and other resources used during the program. These remain available to revisit throughout your access period.

  • Who are the trainers?

    Our programs are designed and delivered by leading industry experts with extensive hands-on experience in pricing, revenue growth, and commercial excellence.

  • Can I interact with the trainers?

    Yes. In addition to the self-paced modules, we offer the possibility to book a Q&A session with the trainers, where you can clarify questions and discuss applications of the concepts in practice.

  • Can I enroll anytime?

    Yes. Enrollment is open year-round, and you can start whenever it suits you best.