About the Program

Maximize the effectiveness of your trade promotions with this online program. Learn how to transition from Trade Promotion Management (TPM) to Trade Promotion Optimization (TPO) using data-driven strategies, advanced analytics, and AI-powered solutions.

Key Topics Covered:
 ✅ TPO vs. TPM – Understanding differences, benefits, and synergy.
📊 Promo Plan Optimization – From consulting-led strategies to full automation.
📋 Project Readiness Assessment – Evaluating data, team, and organizational fit.
🚀 Steps for Successful TPO Implementation – Scoping, data collection, testing, and execution.
🔄 Change Management & Adoption – Ensuring long-term success and team alignment.
🤖 AI & Advanced Analytics in TPO – Predictive models for smarter decision-making.
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Learning Objectives

In today’s competitive market, professionals across trade marketing, sales, finance, and analytics need to optimize promotional investments to drive business growth. This program is designed for those looking to enhance their decision-making through data-driven insights, AI-powered solutions, and structured project execution.

By completing this course, you will:
🔹 Understand TPO’s role – How it complements Trade Promotion Management (TPM) and Revenue Growth Management (RGM).
🔹 Optimize promotional planning – Explore different approaches, from consulting-led strategies to full automation.
🔹 Assess project readiness – Evaluate your organization’s data, team structure, and sponsorship.
🔹 Master TPO implementation – Learn key steps like scoping, data collection, testing, and execution.
🔹 Drive adoption & change management – Ensure long-term success with effective stakeholder engagement.

Course Curriculum

  • 1

    Introduction: TPO vs TPM vs RGM

    • Introduction
  • 2

    From Consulting to Fully Tech Automation

    • From Consulting to Fully Tech Automation
  • 3

    How Ready are You to Launch a TPO Project?

    • How Ready are You to Launch a TPO Project?
  • 4

    Project Preparation & Checklist

    • Project Preparation & Checklist
  • 5

    Wrap-up

    • Wrap-up

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Subject Matter Expert

Managing Partner | TPO-Partners

Julien Guyonnet

Julien Guyonnet is the Managing Partner at TPo-Partners, focusing on sales technology projects in the consumer packaged goods sector. With previous leadership roles at Kantar XTEL and Orangina Suntory France, he has extensive experience in revenue growth management, demand planning, and CRM.
Julien began his career in SAP consulting and holds a Master’s degree in Engineering, along with further education in leadership and business management from top institutions. Fluent in English and with basic German skills, he is known for his expertise in digital transformation and strategy consulting.

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Why Enroll?

  • Comprehensive Coverage: Gain a holistic understanding of trade promotion strategies and how to move from traditional TPM to AI-powered TPO solutions.
  • Practical Insights: Learn from real-world case studies, hands-on exercises, and an interactive serious game.
  • Expert-Led Training: Benefit from industry expertise in analytics, project management, and change implementation.
  • Future-Ready Skills: Stay ahead in the evolving landscape of trade promotion, leveraging AI and advanced analytics for better decision-making.


Who is it for?

  • Trade marketing and revenue growth managers
  • Sales and commercial teams
  • Data analysts and finance professionals involved in trade investment decisions
  • Business leaders looking to leverage data-driven promotion strategies


Do you have questions?
Contact our team to learn more about our program and clarify any questions you may have.

Get in Touch!